A few months ago, we set out to find someone to join the Roots team who would help care for the community and develop existing and new lines of business revenue for the gym.
It is our pleasure to welcome Amy Smith as Roots’ General Manager and Business Development Specialist.
Amy will be working with the Roots staff to ensure all of the systems we have in place are working cohesively for a great member experience, develop and improve existing programs to make a positive impact on members, and will help grow the Roots family.
Read on to get to know Amy and her role here at Roots!
Tell us a little about yourself!
I grew up in Wichita, Kansas, and I currently live in Broomfield.
I moved to Colorado because of the climate. I like the dry climate (there are no mosquitoes), I can be outside a lot (so it’s kind of the perfect place to do that), and I just like the culture and the people.
When did you start CrossFit?
I started CrossFit in 2016 in Minnesota. We moved to Roots when I moved to Colorado in May of 2019.
What’s your favorite CrossFit workout?
Mary, which is handstand push-ups, pull-ups, and pistols. I like it because you just keep moving the whole time.
What are your favorite things about being a member at Roots?
I think my favorite thing about being a member at Roots is, I just feel like I learn something every time I come to class. I mean, the level of coaching is really high. I think the expectations are really high. So that’s an environment that I thrive in.
I have lots of memories of coming to class and getting coached on something where I went, “Oh, I didn’t know that. I thought I was doing that right.” Then to find out that either I wasn’t or I could be doing it better.
What sets Roots aside from other gyms?
I have been to a lot of gyms, I’ve been a member at four different gyms. You know, in my entire CrossFit career, I think what sets it apart is the level of coaching, quite honestly. Nowhere else are you going to find a gym with that many Level 3 and Level 4 coaches. They see things that other gyms don’t see.
What business management experience do you have?
I have experience leading teams and growing businesses both small and large, and I’ve primarily been focused on leading and refining business operations to deliver a high level of service to employees and clients. I also coached CrossFit in Minnesota on a part-time basis before I moved to Colorado.
What can members expect from you in this role?
I’ve been a member for the last two years and it’s been great to get to know a lot of the members. What can they expect from me? I know I’m the kind of person who likes lots of feedback. I want to hear from people. What do they like about Roots? What do they see as areas where we could improve? I think they can expect that I’m going to be wanting to reach out and ask questions. And if they have feedback for me, I’m all ears.
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