In the same way coaches work intricately with their athletes to improve fitness, what if there was a way for doctors to play an intricate role in the improvement of their patients’ health?Read more

The No Belts Manifesto. Why for 99% of training, we don't allow athletes to use belts at the shop.Read more

Get ready! Here comes the 2017 Winter apparel order complete with new tees, tanks, sweats and more, including a special LIMITED EDITION American Giant hoodie. MILAN, november 13th In an age where fitness apparel always seems to be loud and assuming, a breath of fresh air wafted through Milan this past weekend. As top designers hit the runway with their 2017 collections, one stood out – Roots by SteffyJoSays. Colorado-based designer SteffyJoSays made her mark and embraced two clear trends – history and color – with a collection that empowers the athlete, yet doesn’t overwhelm. The collection sports its traditional staples of men’s and women’s tees and introduces a limited edition hoodie for those that have laid down some Roots over the years. In an age of tech tees, wicking fibers, and big box gyms, the line flips the bird at mainstream gear and screams, “You can workout in a cotton blend tee...Read more

This past weekend I attended a 2 day seminar to become certified in the Functional Range Conditioning system developed by Dr. Spina. The FRC system is different than most others in it’s belief that it’s not necessarily the muscle itself that is related to the restriction in one’s range of motion. Rather, movement is restricted due to the nervous systems control of the muscle. The aim of FRC is to increase range of motion through resetting the nervous system and simultaneously teaching the nervous system how to control the new end ranges. Dr. Spina gave a very simple example that proved this at the beginning of day 1. If we take an athlete who can abduct their leg 90 degrees while standing on the other leg, and then do that same thing with the other side, why is it that the same athlete cannot do a middle split? 90 plus 90 does...Read more

Join Shane at 6:30am on Tuesdays for six weeks of hand balancing work.Read more